Privacy policy

Last updated: August 22, 2026

RooLabz ("we," "us," "our") operates this website and store, powered by Shopify, to provide you with a curated shopping experience (the "Services"). This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.

By using the Services, you acknowledge that you've read and understood this Privacy Policy. If this Privacy Policy conflicts with our Terms of Service on matters of data collection, processing, or disclosure, this Privacy Policy controls.

Personal Information We Collect

Depending on how you interact with the Services, we may collect:

• Contact details — name, billing/shipping address, phone number, email
• Financial information — payment card details, transaction and payment confirmation data
• Account information — username, password, preferences, settings
• Transaction information — items viewed, carted, wishlisted, purchased, returned, or exchanged, and your order history
• Communications — anything you send us, e.g. customer support messages
• Device information — device, browser, network, IP address, and other identifiers
• Usage information — how and when you interact with the Services

Where This Information Comes From

• Directly from you — creating an account, using the Services, contacting us
• Automatically — through your device and cookies/similar technologies as you browse
• From service providers — vendors we engage to run parts of the Services on our behalf
• From partners or other third parties

How We Use Your Information

• Operating the Services — processing payments, fulfilling and shipping orders, managing your account, handling returns/exchanges, personalizing your shopping experience
• Marketing — sending promotional emails/texts and showing relevant ads, where permitted
• Security and fraud prevention — authenticating accounts, protecting against fraudulent or malicious activity
• Customer support — responding to you and maintaining our relationship with you
• Legal compliance — meeting legal obligations, responding to valid legal requests, enforcing our policies

How We Disclose Information

We may share personal information with:

• Shopify and other service providers who support IT, payments, analytics, support, fulfillment, and shipping
• Marketing and business partners, for advertising and promotional purposes. Shopify may support personalized advertising based on your activity across merchants using Shopify. Depending on where you live, you may have the right to opt out of this — see Your Rights and Choices below.
• Third parties you direct us to, e.g. for shipping or through social login integrations
• Our affiliates, within our corporate group
• Relevant parties in a business transaction (e.g. a merger), to meet legal obligations, or to protect the rights and safety of the Services, our users, or others

Our Relationship with Shopify

The Services are hosted by Shopify, which processes personal information about your use of the Services on our behalf, and may also use aggregated data from across its merchant network to provide enhanced features to us. In these cases, Shopify is responsible for that processing, including responding to your requests about it. Read Shopify's own Consumer Privacy Policy at https://www.shopify.com/legal/privacy/consumers, or exercise related rights at the Shopify Privacy Portal: https://privacy.shopify.com.

Third-Party Links

The Services may link to third-party websites or platforms. We aren't responsible for their privacy or security practices — review their own policies before sharing information with them.

Children's Data

The Services aren't directed at children, and we don't knowingly collect personal information from children under the age of majority in their jurisdiction. If you're a parent or guardian and believe your child has provided us with personal information, contact us to request deletion. As of this policy's effective date, we have no actual knowledge that we sell or share personal information belonging to anyone under 16.

Security and Retention

No system is perfectly secure, and information sent to us may not be secure in transit — avoid sending sensitive information through unsecured channels. We retain personal information as long as needed to maintain your account, provide the Services, meet legal obligations, and resolve disputes.

Sharing for Advertising

We use Shopify's advertising tools, along with TikTok and Meta pixels, to show you relevant ads based on your activity on our site. In the past 12 months, we have shared the following categories of personal information with our advertising partners for this purpose:

Your Rights and Choices

Depending on where you live, you may have the right to:

• Access/know what personal information we hold about you
• Delete personal information we hold about you
• Correct inaccurate personal information
• Port your data to a third party, in certain circumstances
• Opt out of the sale/sharing of your information or its use for targeted advertising
• Restrict our processing of your personal information (EU/UK residents)
• Withdraw consent, where we rely on your consent to process your information (EU/UK residents)
• Appeal a decision if we decline to act on your request, by replying directly to our denial

To opt out of the sale or sharing of your personal information, or to submit a data request, please contact us at hello@roolabz.com or visit https://privacy.shopify.com/en. You can also manage your cookie preferences at any time using the cookie banner on our site.

You can unsubscribe from promotional emails at any time via the link in those emails; we may still send non-promotional emails, like order or account updates.

We may need to verify your identity before acting on your request, and you may authorize someone else to submit a request on your behalf with proof of that authorization. We won't discriminate against you for exercising these rights.

Complaints

If you have concerns about how we handle your personal information, contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority. For EEA residents, a list of supervisory authorities is available at https://edpb.europa.eu/about-edpb/about-edpb/members.

International Transfers

We may store and process your information outside the country you live in. For transfers out of the European Economic Area or UK, we rely on recognized safeguards such as the European Commission's Standard Contractual Clauses (or the UK equivalent), unless the destination country is already deemed to provide adequate protection.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal/operational reasons. Updates will be posted here with a revised "Last updated" date.

Contact Us

Questions about this policy, or want to exercise your rights?

• Email: hello@roolabz.com
• Phone: +1 678-894-2111
• Mail: RooLabz, 30 N Gould St, Ste N, Sheridan, WY 82801, United States